So, what made our team enter the competitive world of online toys sales against the giant overseas multinational corporations? When we looked at the online toy market we didn’t see a personalised service for what is always a personal reason for coming to our site. It’s about giving a gift, and that’s personal. There is also joy in giving gifts and we want Toybiz to be a part of the joy. While the giving of the gift is a joyful occasion, the actually process of getting to a store is sometimes not a great experience so we made coming to our store a joyful experience. We intend to deliver on these goals through clear communication and quality products.